The Loser Takes It All by George Meressa, book cover
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The Loser Takes It All

What if losing is the only way to win?

By George Meressa

★★★★★ 4.4 out of 5 · 12 ratings on Amazon

Free to read on Kindle Unlimited.

A memoir about losing everything that was holding you up

It was 3am in a deserted car park, and George Meressa was done. Done with the fear, done with the grief, done pretending he had it all together. So he shouted three words at God: “I give up.” He did not know it yet, but giving up was the beginning.

The Loser Takes It All is George’s story, told honestly. It is about a kid who ran from every fight, a man who lost control of his body, and a business owner who found out he was losing £10,000 a month. And it is about the God who kept showing up anyway.

From Saudi palaces to a Hackney tower block

Before London, George lived in the palaces of Saudi Arabia, where his mother worked for royalty. One day the family was surrounded by marble and security. The next, they were in a tower block in one of London’s toughest neighbourhoods. He went from invisible and safe to visible and vulnerable overnight.

Growing up in Hackney, he learned the rules fast. Don’t show weakness. Don’t back down. Don’t let anyone see you’re afraid. But he was afraid all the time: of the streets, of the boys who wanted to fight him, of the one wrong turn on the walk home.

Success that could not fix what was broken

He spent years trying to save himself by being tough enough, smart enough and successful enough. He built a business, spoke on stages and made money. Something was still broken.

Then everything gave way at once. Ulcerative colitis hit so hard he was going to the toilet twenty-five times a day. War broke out in Tigray, the homeland of his family, and he could do nothing to stop it. His business started haemorrhaging money. He was losing at everything, and that is exactly where the story turns.

What readers take from it

Readers describe the book as honest, accessible and hard to put down. Several finished it in one sitting or one afternoon. The chapters move backwards and forwards in time to build the themes, rather than running in a straight line. One reader summed it up as a story about how his relationship with God kept pulling him through when life kept knocking him down.

Giving back

Chapter 9 talks about the war in Tigray, and camp at The Limpsfield Trust runs through the whole book. Both charities have a page of their own.

See the charities George supports →

George also talks through the big questions behind the book in a free video series. Watch the videos.

Reader reviews

What readers are saying

★★★★★  4.4 out of 5 from 12 ratings on Amazon

“
★★★★★

A fantastic and inspiring read

This book is a great read – it's written in a very accessible and approachable style, and I particularly enjoyed the way the stories from George's life are structured – moving forward and backwards in time to build the overall themes and narrative, rather than laid out chronologically.

George's life and experiences are a thrilling and truly inspiring read from start to finish. I couldn't put it down and actually read the whole thing in a single sitting, which I don't think I've ever done before!

I cannot recommend this book highly enough!

D. Robson
Reviewed in the United Kingdom on 1 March 2026, Paperback, Verified Purchase
“
★★★★★

Highly recommended – such an interesting and insightful read

This book is such an easy read. George details his journey from his war torn birthplace, to Hackney estates on to the suburbs of Surrey where he found his calling. Life kept knocking him down, but he reveals how his relationship with God kept pulling him through. I would highly recommend this book to anyone wondering how to notice the signs that prove you can achieve anything with faith and belief.

Helrob
Reviewed in the United Kingdom on 1 March 2026, Paperback, Verified Purchase
“
★★★★★

Captivating read

A captivating read and powerful testimony to what happens when we let go of control and surrender to God's purposes. I love his honesty and humility. I read this in one afternoon – just couldn't put it down.

Paul
Reviewed in the United Kingdom on 1 March 2026, Paperback

Frequently asked questions

What is The Loser Takes It All about?

It is George Meressa's memoir: growing up between Saudi Arabia and Hackney, building a business, losing his health and his money, and finding faith at the point where he gave up trying to save himself.

Is The Loser Takes It All a Christian book?

Yes. It is a personal faith story. Readers describe it as a powerful testimony about letting go of control and surrendering to God's purposes, written with honesty and humility.

How long does it take to read?

Many readers finish it in a single sitting or one afternoon. The writing style is accessible and the chapters are easy to follow.

Which formats are available?

The Loser Takes It All is available on Amazon as a Kindle ebook and as a paperback. The Kindle edition is also free to read with Kindle Unlimited.

Who is George Meressa?

George was born in Saudi Arabia during the Gulf War and grew up in Hackney, East London. He founded the Amazon advertising agency Clear Ads in 2011 and spent 15 years volunteering as a youth worker in Surrey.

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