You don’t need to find a purpose. You already have one.
Why Am I? starts from a simple idea: the purpose you are looking for is already showing up in your life. You just have not named it yet. The book walks you through the evidence of your own life, including your best moments, your patterns, what fills you and what drains you, your best days and your worst ones, and leads you to name what has been energising you all along.
Not a personality test
This is not a quiz, and it will not put you in a preset category. It is a step-by-step process. It starts with what you don’t want, then works through your peak moments, your past, your everyday life and what the people closest to you see. It ends with a single sentence that explains your whole life. Then it shows you how to build around it.
A process tested on real people
The process was developed by entrepreneur Steve Simonson, who spent two years being told his own answers were wrong before he found the real one. George and Isabelle Meressa then tested it chapter by chapter on real people: a pastor, a founder, a project manager and a student. None of them found what they expected.
What you will get from it
- A clear, practical way to find your personal Why, without guesswork
- Exercises that help you spot the patterns in your own story
- A single sentence that explains what drives you
- A way to build your work and life around that sentence
Readers call it practical, easy to read and life-changing when you do the work. One described it as an outstanding framework to find the real energy source of your life. Another said the exercises don’t just make you think, they help you uncover patterns.
Read real readers’ Why stories
See how the process works in practice on the companion site, Project Why Am I, with the real stories of people who found their Why.
Visit projectwhyami.com →Who this book is for
Why Am I? is for anyone with more questions than answers about their life. It suits people at a crossroads in their career, people who have done well but feel something is missing, and people who simply want to understand what makes them tick. You don’t need any background in coaching or psychology. You need to be willing to be honest with yourself and put in the work, because the exercises only help if you actually do them.
You don’t need a new life. You need to know why you’re living this one.
